Five Tips To Maintain Your Website And Increase Traffic
Good maintenance of your website is the key to retaining customers and attracting more of them. When a user arrives at your website and it is fast and reliable, he appreciates it. That is why finding out how to maintain a website in a way to increase traffic is necessary.
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According to the latest statistics by Worldometer, over 4.8 billion people around the world use the internet every day, thus making it the best platform for businesses to promote their products and services. Internet marketing involves a combination of various strategies that promote your company’s products and services via different platforms like emails, websites, online advertising, blogging, podcasting, paid promotions, and social media.
Statistics also show that the internet marketing industry will have a value of approximately $412 billion by the end of 2021. This proves how crucial internet marketing services are for your business. Honolulu has various digital marketing service providers, but we are at the helm because of the range of internet marketing services that we provide at budget-friendly prices.
Whether you wish to promote your company by sending emails to your target audience or through social media, developing content for the marketing campaign is crucial. In fact, every aspect of Honolulu internet marketing services is content-driven, meaning you need to convey a concise but impactful message that tells a lot about your products.
Tip #1: Improve Loading Speed
The kind of loading speed your website has is the most important indicator of its functionality. Did you know that 52% of users leave a website if it is taking too much time to load? Well, that’s correct. There are several tools available that let you measure your loading speed. Use them and then if it is too slow, make sure to do something about it.
Remember, the faster the loading speed is, the faster your customers can go through your website and make any purchasing decisions or find the information they are looking for. If visitors are bouncing off your website and not staying long enough, then that will lead to not showing up on search engine results. It is best to go for a good website maintenance professional firm to increase loading speeds.
Tip #2: Focus on Content Creation
This is a kind of inbound marketing that works at attracting the right people to your business. The idea is to create content that attracts the audience you are looking for. When you blog the right way, it is possible.
Content creation, however, is not just limited to blogging. It is also about writing social media posts but to do that effectively, you need a good idea about the buyer’s profile. Once you know exactly who your ideal buyer is, it will be easier to create content that attracts them.
Here are some pointers about creating good content to attract the right people to your website:
- Identify the ideal buyer persona.
- Conduct SEO research to find out what things your ideal buyer is looking for and what their interests are.
- Content does not only have to be about your product or service only. It can be about other things that interest and attract the ideal buyer persona. It can also be about what pain points the particular profile of people usually face.
- Don’t publish the first thing you write. Website designing and maintenance is a lot about checking and rechecking before finding the exact right thing to do. The same thing applies to writing a blog or social media post about your business. Draft it and try to answer any particular question your ideal buyer will have.
- Don’t forget to promote. There are several ways to do so like social media and paid posts. This way your content will reach the right audience in a short time.
Tip #3: Get an SEO Audit Done
Getting this done by a professional firm that works in website design is a great idea. Such an audit is a good way to make sure your website ranks high in search engine results.
If you are wondering what an SEO audit will do, then it is going to find out what your SEO on the website looks like, what kind of SEO your competition has, what your website speed is, find out if there are any errors in your website and also find out what the status of crawling and indexing is.
Often, a website runs fine, till it doesn’t. An SEO audit will help identify errors so that they can be fixed quickly and without any delay. SEO is an incredibly important part of website maintenance, and when audits are done regularly, it helps you keep in touch with it.
Tip #4: Focus on the Best UX
Today, more and more people want the best time when they go online. They are looking for websites that load fast and enable them to get things done fast. They also want a more customized experience.
Think about Amazon for a second. Amazon shows different products to different people. They base their search results on user history and persona.
While it may not be possible to replicate Amazon in a lot of things, you can do your best to ensure the best user experience for your visitors on your website.
Remember, most people go online from their phones today and so a great phone-friendly website has become the norm, rather than the exception.
Regularly checking to see what kind of user experience your visitors are getting should be part of website care.
Tip #5: Influencer Marketing
Want more people on your website? Then you can’t forget influencers!
Not only should you focus on great website design in Hawaii, but you should also consider influencers to grab the eyes of the right audience. As you may already be aware, influencers are people on social media who have a huge following.
Don’t think influencer marketing is a fad because it is not. In fact, it is a quality and affordable way to get good word-of-mouth publicity. The right influencer can change the way people look at your business and brand.
Have influencers post discount codes, product reviews, and more on their handles and you can see traffic to your website escalating.
Don’t forget to hire the right influencers though. Someone who is closely linked to what kind of product and service you have to offer is the key.
Tip #6: Engage the Community
After excellent website development in Hawaii, engaging the community is another way of driving people to it. You can start by trying to engage people in Facebook group discussions. It may not be about the tour business at all, but the industry in general.
Being active on Twitter, Facebook and Instagram is helpful in building engagement. Everyone likes a human link and it is definitely not okay to be spammy.
Building a beautiful website is not enough. Driving traffic to it and engaging the right audience is crucial for success. Hiring the right firm for the work helps a lot.
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